It’s challenging to know how a business really does business: How do they treat their employees?  Do they try to reduce their impacts on the environment? Are they striving to contribute more to their community?  A certification process called B Corp makes answers to these questions more transparent. “[It’s] like the Fair Trade label but for a whole company, not just a bag of coffee,” says Jay Coen Gilbert, B Lab Co-Founder, the nonprofit that certifies B Corps businesses.

There are currently 990 Certified B Corps (the B is short for Benefit) from 24 countries — and we’re lucky to have one in our own neck of the woods: W.S. Badger Company, Inc. in Gilsum, a locally owned company that makes healing balms, lip balms, sunscreens and other personal care products.  Since 2011, Badger is “measuring what matters” as a Certified B Corp.  Sure, Badger is measuring profits — but…